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Blog and Ping? What is it?

December 12, 2013

GO Marketing, or Get Optimized Marketing, is a leading Long Island SEO company helping small business owners expand their online reach. We've decided to take advantage of this blogging platform to help our readers understand what we do and how you can do it yourself with a little time and effort...

Blog and Ping are two of the most frequently used words in the IT sector today. These two words are on everyone’s lips or so it seems. So why are blogs and pinging getting so much attention? Blogs and the pinging of them can get you very good profits in the long run. So what exactly are blogs and pinging?

A blog is a website where members can discuss online their views on a particular topic. There are some blogs that are general in nature where people can discuss anything and there are blogs on which you can discuss only a particular topic. However it is advisable that when you start a blog it should not be generalized but it should be opened on a particular topic. For example instead of starting a blog on the Information Technology you can start a blog only related to Microsoft Technologies. There are a lot of blog software packages that you can use on your server and then run independently.

Blogs are increasingly used for SEO marketing. Through blogs you can advertise your internet site on these blogs. "Blog and Ping" is a process through which you can post a snippet of information from your site to a blog to increase your search engine rankings. When you post snippets of your website's information on the blog, search engine sites like Google and Yahoo will find it more easily. The search engine will be able to track your site more quickly due to the constant spidering and indexing of these blogs. You can blog and ping only very important information from your site and not all information. You can also rent links to your site which makes the work of spidering easier for search engines. There were many aggressive marketers before who used to blog and ping all their web pages and did so repeatedly. As a result the search sites termed the individuals spammers and then banned their websites from ranking.

So how is blog and ping done successfully? The tasks can be easily done with the help of software packages like WordPress and RSS to Blog or a simple indexing plugin. Using these software packages you can submit your links to over 50 blog directories at a click of a button. You can download WordPress and RSS to Blog and then install them on your server. Once you have installed the programs on your server you should them customize them according to your needs. Then you should create a list of links from your site to be submitted to the blog sites. You can do this automatically using RSS to Blog or a similar service/plugin. You can save these links for future use also so that you don’t have to enter the list of links all over again. You also have the ability to add more data to RSS to Blog from external sources. The list of blog entries are automatically modified when you make more entries.

Hence we see that blog and ping are one of the best methods to make your website more famous in the search engines. You can use them and also modify their configuration according to your needs.

RSS Marketing

December 12, 2013

Get Optimized Marketing is a Long Island, New York, based online marketing strategist helping other small business owners improve their online ROI month after month. We've begun posting to this platform to help our own customer base learn more about what exactly we do, how we do and even how they can do some of it on their own if so inclined...

RSS marketing is quite different and unique as compared to most of the other internet marketing tools or technologies. In RSS marketing, success or failure lies in the hands of the consumer or the internet user. Although this may sound scary from a business perspective but at the same time there are certain advantages.

There are some online businesses that have garnered a good click-through-rate varying from 7% to 10% using RSS feeds and this means that it has actually outperformed various other mediums of online advertising. Of course this number can’t be reached overnight. There has to be a strategy in place and the execution has to be perfect to derive such a high click-through-rate.

For those who have not been able to capitalize using RSS marketing and for those who are new to RSS marketing, here are some tips that will definitely help you in leveraging consumer control in RSS. The tips are as follows:

Feed characteristics

There are many websites who have their feeds while others don’t. It is not necessary that the feeds in the websites that have them will be created equally. There are quite a few variables that have to be considered during content delivery using RSS feeds. Let us look at an example: Some websites like My Yahoo is able to display only the headlines of their RSS feeds while websites like Bloglines are able to show almost the entire feed or complete article content. So there are some publishers who will provide only partial feed while others might provide entire content in the feed.

In marketing terms, this means that you should know how you will present the content and what the marketing message will look like. If you are not aware of the various characteristics of a feed, then RSS marketing can be a risky proposition. It is important to hence understand the feed characteristics and identify the methods of distribution. You need to think and imagine in advance how your consumer will receive this feed, and how it will help them to make an informed marketing decision, which will help your business in the long-run.

One of the prevailing issues is that of full feed vs. partial feed. Let us take another example. If an online publication has 5,000 RSS feed subscribers and the publisher is offering only the first paragraph of each of their articles in the RSS feed then the reader will have to click through each of the feed to view the entire content. There are many internet readers or users who will skim quickly through the feed content click through directly to the website. In such a scenario, if the publication has placed any advertisements in their feed then the consumer will miss it completely. So the online publication might get a high readership rate but will be a bad option for RSS advertising because the click-through-rate is low.

Hence it is extremely important to evaluate the various feeds where you would want to advertise.

Make content interactive

If your content is not interactive or engaging then it will not attract too many RSS consumers. Consumers are not looking for saleable content; they are looking for useful and relevant information. For example if you are running an advertising campaign for the launch of a new paint then you need to target the different home improvement blogs and websites as a part of your RSS advertising & marketing campaign. In a home improvement blog, you will find the audience who will be interested about the various aspects of home improvement and how it can be done and what all they can use. This will boost your advertising efforts.

Another important aspect is the matter, the concept in the advertisement. Don’t try to sell the product, try to attract people with a story. If you present a nice story with information, facts, research analysis, benefits, pros and cons then it will increase a reader’s interest and thirst for knowledge. This will be advertising at its best.

Fresh and creative content

There is nothing like fresh and creative content. How many times would you read about a product in articles that have been rewritten over and over again? It will be boring, monotonous and put you off. This stands true for all consumers. Hence the need is for refreshing content that will hold a readers attention and keep adding new content. A thumb rule in RSS feeds is to have creative content in every six new posts.

The bottom-line is attracting consumers with intellect and not the same old story.

48 Hour Google Indexing

December 12, 2013

Get Optimized Marketing is Long Island based Online Marketing Consultant specializing in creating and expanding a credible web presence for small businesses throughout the New York Metropolitan area. This blog is meant to help our clientele understand what we do, how we do it and how you can even perform some of the same SEO magic yourself...

Every web designer knows getting into the Google index is at the top of the priority list when launching a web-site, but some web designers find the process challenging, even tricky. The majority will probably agree the most effective type of traffic is search engine traffic. Google users, and other search engine users, depend on relevant search results to obtain the information they’re looking for – this type of traffic is the type almost all webmasters want. There’s an excellent chance that close to 70% of all web site’s traffic comes from Google or other search engines. Google usually does a good job delivering target results, so it’s probably safe to say Google is doing their job effectively. 

1. Establish Backlinks, Backlinks, Backlinks

This is relatively easy. Once your site is available and ready for launch, submit the main page to social networking sites. Here are a few to consider: Digg, delicious, sphinn, forums, dofollow blog comments, and any other social link sharing sites you may be a member of. If you’re a member of a discussion forum, add your site’s link to your member profile and signature. This is a great technique to get indexed because your site’s link is placed on every page you’ve posted to on that forum. If you already possess an established and indexed site in Google already, just throw up a link to your new site from the established site. Try to avoid site wide links if possible. Backlinks (without the rel=”nofollow” tag) will present the new site and its pages to Google’s crawler – this is what we’re going for. This tells Google the site exists, and unless there’s a link to the new site on an already indexed site, Google’s bot has no way of knowing the new site exists.

2. Google Webmaster Tools Wants Your Sitemap

Once signed up to Google’s Webmaster Tools, login and add a site to your dashboard. Verify that you’re the owner by adding the special meta tag or creating a file with the filename they provide. Now that Google knows you own that site, head over to www.XML-Sitemaps.com and follow the instructions on their site. Upload the uncompressed sitemap.xml file to your site’s root directory, for example: http://www.your-domain.com/sitemap.xml. Back to the webmaster tools dashboard, under sitemaps, click add to add a sitemap for your now hopefully verified site. Sit back and let Google examine your sitemap. Check back a few hours later to make sure there weren’t any errors. Providing a sitemap lets Google know your site exists, and which pages are important.

3. Continue Building Backlinks!

Site directories are a great way to build one-way, permanent backlinks. There are hundreds of thousands of free directories available all over the Internet. Continuous, slow development of backlinks is very helpful to a site’s success. Once you’re indexed, adding backlinks will improve your chances of survival and increase traffic. Submit high quality stories or information to Digg, add them to your delicious bookmarks, even stumble your pages. The process is tedious, but until authority is established and people start naturally linking to your site, keep establishing backlinks – they can’t hurt your site.

So that’s it. Sit back and wait. Hopefully Google’s bot will visit your site via the Digg submission, or a forum signature, and start grabbing the site’s content. If your server logs show the bot as a visitor, and the bot likes what was on the site, congratulations, you’re golden.

Importance of Inbound Links

December 12, 2013

Get Optimized Marketing is a Long Island SEO Company specializing in helping our fellow small business owners expand their web presence and reach out to new markets. We've created this blog to help explain what we do, how we do it and how you can even do some of it yourself with enough time and effort...

I am sure that most people who have a website are looking into ways to help them to attract more people to read their site. There are many differing opinions on the best way to go about doing this but one thing that most people agree on is that it is essential to build up the number of backward links that point to your site. The question is how do we obtain these links?

It is always best to try to get other websites from the same industry as your own to add a link to your site on their site (on the homepage if possible). This is not as easy as it might seem as most of these people will be reluctant to do so. I have, in the past, spent hours phoning and e-mailing the webmasters from different sites which are in a similar field to my own site. Even when only one person agreed to my request after phoning up thirty people, I was happy. Hopefully this link will be permanent and over time could prove very valuable to me.

People who visit this persons site are now potential visitors to my own site as they may see my link and of course hopefully will click on it. In general the more links I am able to obtain the better, and in time I may well see an increase in my websites page rank. This in turn should move me up a few places in the search engines for my keywords, which of course should then result in more traffic.

This is the value of any backward link. If the page where my link has been added is a high traffic page or has a high page rank value then I am even more fortunate. As an example the link would be of far greater value to my site if it was placed on a page with a page rank five rather than a page with a page rank two.

How many backward links should I be aiming to obtain?

In my humble opinion you have to be careful not to build up the number of these inbound links too quickly. It should be an ongoing project throughout the life of the website. If as an example you are able to obtain ten every week for five years, this would be superb. Where it can go wrong is if you obtain:

Ten in week one
None in weeks two, three and four
Three hundred in week five
None in weeks six, seven and eight
Two hundred in week nine

This is very irregular and weeks five and nine suggests you have purchased a whole bundle of links. This could quite easily raise a red flag with the search engines.

There is no quick fix, hard work pays off and we all need to have patience. I always look to the long term and believe in time the work I put in today will be of great benefit to me tomorrow.

Other ways of obtaining links is by:

Writing articles

Purchasing a text link ad

Out of these two options I prefer the writing articles option. It can be quite boring to write these articles in some peoples opinion and in a way I agree. As I have already stated however, hard work pays off and this is a simple way of gaining one-way backward links. I try to ensure that each article that I write is informative and offers the reader some hopefully good advice. On average I probably write seven articles per week promoting different websites.

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